4. Focus On Employee Retention
Long-term, experienced employees are the backbone of company culture. They are the champions of your vision, the people that others are sad to see go, and the ones that other companies are waiting for an opportunity to hire. You need these people to succeed!
Companies with great retention rates that hold on to these champions give the impression of stability, something most workers want. It also shows job candidates the potential for building their career and long-lasting work relationships.
To retain the top-performers at your organization, make sure you're listening to their needs and providing them with the tools they need to grow professionally.
Benefits add a lot of value to a company's culture and can help your company stand out from the rest. Why you may not be able to compete with the "Silicon Valley" style of offerings (fully stocked lunchroom, employee lounge and gameroom, flexible work hours), be realistic and consider things that can directly benefit the employee while benefiting your company in return.
- Paying for continued training (certifications, conferences, degree programs).
- Transit benefits—great for city businesses and saves gas money.
- A stocked coffee bar—save employees money while showing them you care!
Your provided benefits should reflect your company's values and the type of job-seeker you are trying to attract.
Dress Code and Technology Usage
A bearded millenial in jeans and a hoodie, walking around texting on his phone!? The office environment has drastically changed over the last decade, and it's important that your organization keeps up with the times.
Beards, jeans, hoodies, cell phones are all acceptable… In the right workplace—and that's the key! The rules around what's appropriate in your work environment will play a big impact on your culture, so create something that you can see yourself working in. Do what makes sense for your work environment.
Many job positions with no customer interactions are becoming more lenient towards attire and appearance, leaving judgment to an individual's talent, work ethic, and character.
Jobs with front-facing customer interaction should still dress to the level that meets customer expectations while giving off the impression your business is going for.
Promote From Within
Promoting employees to higher positions within your company can benefit both your bottom line and the company's culture. First, it helps with retention, as employees will feel assured they can continue their career paths with you. Second, you will benefit from the expertise of an employee you have nurtured through the ranks as someone who doesn't have to be brought up to speed on the company's values, goals, plans, or message.